Case Study: Sushinoya & Auracle Sound

Executive Summary

Sushinoya, the vibrant Japanese dining group expanding across key UK city locations, required a high-energy, versatile background audio solution to reflect its contemporary brand identity. To create an engaging dining atmosphere from daytime lunch rushes through to evening dinner service, Auracle Sound curated specialized daytime and evening J-Pop and UK Pop playlists, delivered reliably via robust commercial-grade IP audio receiver hardware and controlled directly by front-of-house teams using the Auracle Sound remote control app.

Sushinoya

The Challenge

Operating high-footfall restaurants across prime locations—including London Chinatown, Charing Cross, and Cambridge—Sushinoya required a tailored audio strategy:
Dynamic Atmosphere Switching: The brand needed distinct soundscapes that naturally transitioned between energetic, upbeat daytime dining and punchier, immersive evening atmospheres.
Genre Balance & Explicit Content Filtering: Combining Japanese Pop (J-Pop) and modern UK Pop hits required careful track selection and strict screening to maintain an upbeat, non-explicit, family-friendly environment.
Hardware Reliability Across Multiple Sites: Relying on consumer devices or unvetted streaming apps created risks of playback lag or audio dropouts during peak service.
Intuitive Staff Control: Restaurant teams needed a simple, mobile remote interface to switch audio channels and manage volume smoothly without disturbing the underlying hardware configuration.

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The Solution

Auracle Sound deployed an end-to-end hardware, software, and curation package tailored to Sushinoya’s multi-site estate:
Custom Daytime & Evening J-Pop & UK Pop Curation:
Sushinoya Day: Curated a bright, uplifting blend of light J-Pop and accessible UK Pop hits structured to sustain momentum during lunch and mid-afternoon dining.
Sushinoya Evening: Formulated a higher-tempo, stylish mix featuring popular J-Pop chart-toppers and high-energy UK Pop tracks to build atmosphere for dinner and evening drinks.
Applied 100% clean, hand-filtered content screening to eliminate explicit language and repetitive tracks.
Robust Commercial IP Audio Hardware Units:
Installed compact, enterprise-grade IP audio receiver hardware at each restaurant location to deliver high-fidelity, hardwired streaming stability.
Integrated solid-state local storage fallback to ensure continuous, uninterrupted music playback even if internet connectivity flickers.
Auracle Sound Remote Control App:
Provided front-of-house staff with the Auracle Sound Remote Control App for seamless tablet and smartphone control.
Allowed restaurant teams to switch between daytime and evening playlists effortlessly and adjust volume levels on the fly while retaining central schedule settings.

Results & Business Impact

Results & Business Impact
Authentic & Energetic Brand Ambiance: Established a distinctive audio identity combining Japanese pop culture with contemporary UK hits that resonated with Sushinoya’s target demographic.
Flawless Operational Uptime: Delivered 100% reliable, zero-downtime audio playback across all branch locations via dedicated IP receiver hardware.
Seamless Staff Operations: Empowered site managers with fast, user-friendly remote app controls to quickly adapt audio levels to room footfall.

Sushinoya

The Solution

Results & Business Impact

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