Auracle Sound Ltd.

About Auracle Sound Ltd.

About Auracle Sound

Founded in 2007, Auracle Sound emerged as a pioneer in IP audio streaming, born from the fusion of an expert artist agency and a professional music consultancy. For nearly two decades, we have set the standard for commercial audio, bridging the gap between professional music curation and robust, enterprise-grade streaming infrastructure. We serve as the trusted audio partner for the UK’s retail, hospitality, and leisure industries, delivering compliant, branded soundscapes that elevate the customer experience. Through our Berlin-based sister company, Auracle Sound GmbH, we provide seamless audio solutions across European territories.

Why Leading Brands Choose Auracle Sound

Expert Curation, Not Algorithms: Access over 40 professionally curated channels featuring thousands of hand-picked tracks. We don’t rely on static, repetitive algorithms; we provide fresh, dynamic soundtracks designed for public performance.
Enterprise-Grade Infrastructure: Whether you use our dedicated receiver units, web player, or mobile apps, our platform is built for stability. We ensure your music remains high-quality and consistent across every site.
Total Control: Our intuitive dashboard and weekly scheduler give you the power to organize your own programming, allowing you to tailor your atmosphere to your specific business needs and peak hours.
Uninterrupted Playback: Reliability is our priority. With automatic onboard backups and low-latency buffering, your music continues to play seamlessly, even in the event of an internet outage.
Plug-and-Play Compliance: Getting started is simple. Our solution is designed for rapid deployment, ensuring your business remains 100% compliant with PPL/PRS public performance requirements from day one.

Ready to elevate your brand’s sonic identity?

Contact our team today for a free trial of our Web Player, iOS/Android Apps, or to discuss an enterprise-grade hardware solution for your business.

Try Auracle Sound Free for 7 Days Speak with a Music Consultant

We Work With People Like You

Numerous studies have demonstrated the benefits of background music; increasing sales by extending dwell time, elevating the customer experience, or improving traffic flow through your business. As with other ambient factors such as architecture, interior design, lighting, heating and scent, music is a key indicator of a businesses brand.

Background music within retail environments can masks the sounds of voices or movements helping to create a personal space for customers to browse and makes talk to friends or family. Within restaurants classical music can create an ‘upmarket’ more discerning atmosphere in the same way that good quality linen or heavy cutlery will boost spend so will classical music. For bars studies have shown that music at louder volumes can increase drink consumption and turnaround.

These are obvious observations built up by years of consumer behaviour studies, using music to create the mood in stores and restaurants: hip-hop for streetwear stores, classic rock in diners and string quartets in sophisticated restaurants. But in a world where ‘Shazam’ is a verb and people have access to unlimited music libraries online the average listener’s taste is more educated than ever, often creating their own playlists and developing complex tastes.

Big data is following this relationship between music tastes and business in analysing music listening patterns and consumer spending patterns. The correlation between the two matching music tastes with buying patterns and is becoming a powerful predictor of consumer behaviour.

Matching the demographic of your customers with your music-branding is more important than ever, knowing your customer tastes and appealing to them and sends out a clear message in your music schedule that aligns with your product and setting to creates a congruent message that attracts your customer. Welcome your customers back with the perfect playlist for your business today.