+44 (0) 20 7112 7504
info@auraclesound.co.uk
Login
Sign Up

Executive Summary:

Warner Hotels (part of Bourne Leisure) sought to modernise and standardise the audio experience across its group of hotel properties. To eliminate inconsistent background music caused by fragmented consumer devices and personal streaming accounts, Warner Hotels partnered with Auracle Sound to deploy a tailored, tablet-based multi-zone music streaming solution across key guest areas.

Client Overview

  • Client: Warner Hotels
  • Locations: Group of adult-only UK hotel properties, including Cricket St. Thomas, Thoresby Hall, and The Runnymede on Thames Hotel & Spa
  • Industry: Hospitality & Leisure
  • Solution: Auracle Sound Tablet App & Dedicated Multi-Zone Subscriptions

The Challenge

Prior to partnering with Auracle Sound, individual hotel venues managed background music through disjointed setups, including consumer iPods, basic MP3 players, and personal Spotify accounts. This created several operational and brand challenges:

  • Inconsistent Guest Experience: Lack of central brand alignment across public spaces, dining areas, and leisure facilities.
  • Hardware & Network Constraints: Many areas lacked hardwired network infrastructure or were undergoing major venue refurbishments, requiring a flexible wireless solution.
  • Zone-Specific Atmosphere Requirements: Distinct areas (e.g., Receptions, Restaurants, Spas, Theatres, and Fine Dining rooms) required precise soundscapes tailored to different times of day.
Free 7 Day Trial
tablet
benefit-image

The Solution

Auracle Sound provided a flexible, tablet-driven audio ecosystem designed for multi-zone hospitality environments:

  1. Dedicated Tablet Application & Multi-Zone Management
    • Deployed Auracle Sound M8 Android/iOS tablets running the dedicated Auracle Sound App across key hotel zones.
    • Provided venue-specific and zone-specific login credentials (e.g., Reception, Restaurant, Theatre, Spa, Manor House) to ensure targeted channel control.
  2. Tailored Atmosphere & Daypart Scheduling
    • Curated custom playlists mapped to daily operational flows (e.g., acoustic jazz mornings for breakfast, classical-crossover string ensembles for afternoon tea, and sophisticated modern jazz/soul for dinner).
    • Supported flagship dining concepts such as The Blue Room at Thoresby Hall with automated, multi-playlist daypart flows ensuring zero track repetition.
  3. Flexible Hardware & Upgrade Path
    • Enabled immediate app-based streaming over Wi-Fi for quick setup during venue refurbishments.
    • Designed a seamless transition path allowing hotels to move to hardwired IP audio receivers (e.g., Lisa LCD receivers) as network infrastructure became available, while repurposing existing tablets as mobile remote controllers or for expansion zones.

benefit-image

Results & Business Impact

  • Unified Brand Identity: Delivered commercially licensed, human-curated audio across Warner Hotels properties, ensuring a premium ambiance tailored to each zone.
  • Operational Efficiency: Provided venue managers with a reliable tablet interface that automated daypart music scheduling without staff intervention.
  • Scalable Architecture: Established a reusable hardware and software model easily deployed across newly refurbished rooms and additional hotel sites.

benefit-image

Speak to one of our music consultants now.

Speak to one of our music consultants now.